If you used Rentle, or found it in an old bookmark, you may have noticed that rentle.io now takes you to twicecommerce.com. That’s not a mistake, and nobody else bought it. Rentle was renamed.
GROU.Studio is run by someone on the TWICE Commerce team, so this is first-hand.
Rentle was named after renting. TWICE Commerce is named after what renting is part of: things that earn more than once.
Rentle was renamed TWICE Commerce
Same company, new name. Rentle’s website now forwards to TWICE Commerce page by page: rentle.io to the home page, rentle.io/fi to the Finnish home page, and so on.
If you’re looking for Rentle, you’re in the right place. It just goes by a different name now.
Why the name changed
Renting is one way to make an item earn more than once. It isn’t the only one.
The same product can go through several models in its life: it’s rented dozens of times, serviced, sold second-hand, and sometimes bought back. Resale, subscriptions and buyback are all circular business models — often for the same companies, and often for the same items.
“Rentle” said rentals and nothing else. When the offering grew from rentals into all the major recommerce and circular business models, the name had to grow with it.
Then came 2.0
The rename was the first step. The next was TWICE Commerce 2.0, released on 15 June 2026: the platform was rebuilt from the ground up, with those models built in from the start.
In practice, that means:
- Four order types in one system: rental, sale, subscription and buyback.
- Every unit tracked on its own: condition, location, income and costs over its whole life.
- One item can change model: from the rental fleet to resale on the same record, with its history intact.
That’s why one admin can hold cars, storage units, event gear and skis side by side — and products you sell rather than rent. For the overview, see What Is TWICE Commerce?
What it means if you used Rentle
Old links still work. Rentle’s pages forward to the matching TWICE Commerce pages, so bookmarks and old links land in the right place.
Your store address may still end in .rentle.store. Every TWICE Commerce store has a default address, and for some it’s still yourstore.rentle.store. That’s normal. You can also connect your own domain, so that’s what customers see.
Accounts from before 2.0 have their own migration path. TWICE Commerce has a step-by-step guide from the older version to 2.0. Two rules hold throughout: only one system takes new orders at a time, and the older version keeps everything made before the switch until the last of it is closed.
What about TWICE Rentals for Wix?
That’s a separate product: a Wix app that adds rental bookings to your Wix site and runs on TWICE Commerce. The differences are covered in TWICE Rentals for Wix vs. TWICE Commerce.
A few common questions
Is Rentle the same company as TWICE Commerce? Yes. Rentle was renamed TWICE Commerce.
Does TWICE Commerce still do rentals? Yes. Rentals are one of four order types, alongside sales, subscriptions and buyback.
Why does my store address still say rentle.store? It’s your store’s default address. You can keep it or connect your own domain.
How do I move from the older version to 2.0? TWICE Commerce has a step-by-step migration path. The most important rule: only one system takes new orders at a time, so the same item is never sold twice.
What did 2.0 change? The platform was rebuilt from the ground up: a new admin, a new online store, a new API, and every circular model built in.
The One-Sentence Summary
If you remember one line:
Rentle is now TWICE Commerce — the name changed when the offering grew from rentals into every circular business model, and 2.0 built them all in from the ground up.
Whether you’re moving an older account to 2.0 or starting fresh, it pays to do it right once: products, stock and payments in place before the first customer books.