Custom solution · Subscribe-to-buy
Subscribe-to-buy.
A subscription customer can buy the exact item they already use. Every monthly fee they have paid comes off the price. They pay once, the subscription ends, and the item is theirs.
The problem
Many subscription customers grow to like their bike, their sofa or their machine. Some would buy it — if someone asked.
In TWICE Commerce, turning a running subscription into a sale of the same item takes several manual steps. Most stores never offer it.
Working demo · built on TWICE Commerce
Subscribe to an e-bike in the demo store with test card 4242 4242 4242 4242. The buy-out email follows the first payment.
How it works
From subscription to ownership
- 01After the first monthly payment, the customer gets an email: "You can buy this bike." It has one link that always shows today's price.
- 02A reminder goes out 7 days before every monthly payment.
- 03Price today = your current sale price for that item, minus everything the customer has paid on the subscription. Never below 20 % of the sale price.
- 04The customer clicks Buy and pays in your normal TWICE Commerce checkout.
- 05Only after payment: the subscription is cancelled and the same item is moved onto the sale. Nothing is returned.
What you get
- Buy-out offers sent automatically, with a price that drops every month.
- You set the sale price per item or per product type in TWICE Commerce. Change it any time.
- The purchase gets its own order with the same item, so the receipt shows only the purchase. Your stock stays correct.
- Nothing changes until the customer pays. If they don't, the subscription keeps running as before.
- Payment through your own TWICE Commerce checkout.
Good to know
- Version one is for subscriptions. Long bookings without a subscription can work the same way, but need a small addition.
- TWICE Commerce sends its own "order confirmed" and "subscription cancelled" emails. We adjust their wording so a buyer reads them as a purchase, not a cancellation.
- VAT and margin scheme for used goods are your store settings — check with your accountant.
What it costs
Standard setup from 470 €, one-time.
Invoiced when the solution is live. Optional hosting by us from 40 € / month per solution — requires Ongoing help and development. Prices in EUR, ex. VAT.
Questions
Can the customer buy during a minimum term?
Yes, that is the default. Buying replaces the commitment. We can change this if you want.
What if I change the price?
The next time the customer opens the link, they see the new price.
Does it work for things other than bikes?
Anything you offer on subscription as individual items: furniture, tools, electronics, sports gear.
Can someone else subscribe to a sold item?
No. Once it is sold, it belongs to the customer. Your store stops offering it automatically.
Want subscribers to become owners?
Book a free 20-minute call and tell us which TWICE Commerce store it is for and what you rent. Or email us — we reply within 48 hours.
or email — [email protected]
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